![]() ![]() If you happen to drive past a place that was built as a Pizza Hut and then repurposed into something else, you still know it was once Pizza Hut, don't you? That's powerful stuff, and Salon says they're hoping to capitalize on nostalgia to get adults who once ate there as children back with their own children. A huge part of that is the red roof and the shape of their building. In 2019, Pizza Hut reverted back to some of the old imagery and logos they used in the marketing campaigns that ran from 1967 to 1999. MaAdvertiser Domino's Advertiser Profiles Facebook, Twitter, YouTube Products Domino's Handmade Pan Pizza Promotions Get a Medium Two-Topping Handmade Pan Pizza for 7.99 Tagline Oh Yes We Did. ![]() Advertising had fallen short, they said, but it's entirely possible they're fixing this in one of the most creative ways possible: by capitalizing on that retro feel. They didn't advertise their delivery service, they didn't update their look, and they didn't climb to the top of the highest mountain around and shout they weren't your parents' Pizza Hut anymore, they were your Pizza Hut. In 2018, Pizza Hut exec Artie Starrs said (via Inc.) it was a big problem they'd forgotten to tell customers they'd changed. Most of the locations that are slated for closure are those geared toward a dine-in clientele, and the plan is to replace them with express locations better geared toward catering to more customers and their desire to be in and out the door with their pizza. When the 500-odd closures were announced (via Nation's Restaurant News), Gibbs added that it wasn't the end for those locations. In other words, Pizza Hut needs to focus less on dine-in and more on what people want, which is to take their pizza with them. The drag dine-in is having on reported same-store sales masks the relative health of delivery and carryout. When Pizza Hut CFO David Gibbs addressed the problem of earnings back in 2018, he had this to say: "The challenge Pizza Hut faces is that it has a large dine-in business. ![]() It doesn't take a business major to know that just doesn't add up. At the same time, about half their locations were paying a wait staff and supplying dine-in facilities. According to Restaurant Business, only about 10 percent of Pizza Hut's sales come from dine-in customers. ![]()
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